A certain automotive parts company is facing the dual challenges of insufficient protection of technological innovation and weak brand image maintenance in the research and development of new energy vehicle motor systems. The "high-efficiency energy-saving permanent magnet synchronous motor" developed by the company has the advantages of high power density and low noise, with a motor efficiency of 97%, but the layout of core technology patents is incomplete; At the same time, the brand elements such as the motor appearance logo and promotional materials independently designed by the enterprise have been counterfeited by competitors, resulting in damage to the brand image and hindering market expansion. In the past two years, due to technology imitation and brand infringement, the company's market share has grown slowly, with an annual loss of about 25 million yuan.

After our intervention, we formulated a collaborative protection strategy of "patent protection technology innovation+copyright protection brand value". In terms of patent layout, we conducted in-depth exploration of the core technology of the motor, identified six core innovation points including magnetic circuit design, cooling system, and control system, and assisted the enterprise in completing 23 patent applications, including 15 invention patents forming a tight protection network, including core patents such as "a high-power density permanent magnet synchronous motor magnetic circuit structure" and "motor temperature adaptive control system". At the same time, establish a patent warning mechanism to track and analyze the patent layout of major competitors in the industry, and avoid infringement risks.

In terms of copyright protection, assist enterprises in registering the copyright of 20 brand elements such as motor appearance labels, promotional brochures, and product manuals, apply for trademark registration for enterprise logos, and build a "copyright+trademark" brand protection system. In response to competitors' counterfeiting of brand logos, we assisted the company in carrying out rights protection actions, sent 12 lawyer letters, successfully stopped 8 cases of infringement, and maintained the brand image.

To enhance the efficiency of intellectual property utilization, we guide enterprises to include patent and copyright assets in commercial cooperation negotiations. In cooperation with vehicle manufacturers, we obtained a revenue of 8 million yuan through patent licensing and obtained priority supporting qualifications based on brand copyright advantages. After one year of project implementation, the coverage of enterprise patent portfolio increased from 35% to 90%, and the brand infringement complaint rate decreased by 90%. Through the collaborative application of patents and copyrights, the enterprise has successfully entered the supply chain system of three mainstream new energy vehicle manufacturers, with an annual sales growth of 350 million yuan and a 20% increase in brand value evaluation, achieving a two-way enhancement of technological innovation and brand value. The head of the enterprise said, "Patent protection has given us a 'moat' for technological innovation, copyright protection has made our brand image more vivid, and the collaborative use of intellectual property has injected strong impetus into the development of the enterprise